- 01
Cheap leads cost more: why a falling cost per lead is a warning
A Meta campaign delivered leads at a seventh of the usual cost. Every one of them was worthless. Why cheap lead costs are a warning, not a win.
- 02
Your Meta ads are probably delivering outside the area you targeted
Meta's city targeting is a radius around a point and can cross into the next state. Check where budget landed (Breakdown › Delivery › Region) and tighten it.
- 03
Most of your Meta budget is probably going to one placement
Automatic placements let Meta move spend to whichever surface is cheapest to fill. How to check where your budget actually went, and when to split.
- 04
There is no good cost per lead
Why an average Facebook ads cost per lead, in India or anywhere, misleads, and the one comparison that says whether a client’s CPL is high.
- 05
Running forty ad accounts is a different job from running one
The work does not scale linearly. Why attention, not skill, is what runs out on an agency roster, and what actually gets missed.
- 06
The creative advice that gets property ads taken down
Add the returns. Add urgency. Standard copywriting advice, and the exact shape Meta rejects ads for. What to put in the frame instead.
- 07
Every edit restarts the clock
The learning phase has a price, and agency habits pay it weekly. Why constant optimising can leave an account permanently unstable.
- 08
Your sales calls are Meta’s best targeting data
Meta optimises lead ads for form fills, not buyers. Sending your call outcomes back teaches it the difference. How it works, and when it is worth it.
- 09
How to A/B test a Meta ad set without fooling yourself
Most ad set tests are coin tosses dressed up as findings. One change, a fair budget split, enough results, and the honesty to call a tie. How to run one.
- 10
Why did my Meta ads stop delivering?
Facebook (Meta) ads not delivering, or a live campaign suddenly spending ₹0? The causes in the order worth checking: money, then rejected ads and audiences.
- 11
How do you get leads out of a Meta lead form?
Meta keeps Instant Form leads for 90 days and makes you go and fetch them. The ways to get them out, and why the slow way quietly costs leads.
- 12
How much should you increase a Meta ad budget at a time?
Doubling a winning ad set usually breaks it. Raise by about 20%, only on enough results to trust, and check the raise within a week. Why each part matters.
- 13
How to connect Claude or ChatGPT to your Meta ads, and what to lock down first
Meta’s AI connector lets an assistant read and change your ad accounts. How to connect it, and the access to limit before it touches a client’s money.
- 14
Can AI manage your Meta ads?
AI can now read, build and change Meta campaigns. What it does well, where it still needs a person, and how to split the work between the two.
- 15
Meta ads in the Diwali season: is your cost per lead up because of the festival, or because something broke?
Costs rise across Meta in October and November. How to tell a festive auction from a broken campaign, client by client, before you cut the wrong budget.
- 16
Facebook ads for real estate in India: why cheap leads don't become site visits
Real estate leads on Meta are cheap and mostly unreachable. Where the gap between a lead and a site visit opens, and five fixes that close it.
- 17
Meta ad account disabled: what to do, and how an agency keeps one client's problem from spreading
Meta removed over 1,60,000 advertiser accounts in India in a year. What to check first, how to appeal, how to set up client accounts so a ban stays contained.
- 18
How to use the Meta Ad Library to research a client's competitors
The Meta Ad Library shows every ad running on Facebook and Instagram. How agencies in India use it before a pitch, launch or creative refresh, and its limits.
- 19
Should you let Meta's AI assistant change your client's budgets?
Meta is testing an Ads Manager assistant that changes budgets and targeting by chat. What it means for clients, and where an agency should keep the decision.
- 20
Why your client report shows fewer conversions than Ads Manager
Since 12 January 2026 Meta's reporting API no longer returns 7-day or 28-day view conversions. Why reports built on it fell, and how to explain it to clients.
- 21
Click-to-WhatsApp ads vs lead forms: which gets better leads in India?
Lead forms give volume and a phone number; click-to-WhatsApp ads start a conversation. How they differ, what each costs to run well, and how to test both.