Free kits

Free kits for people who run Meta ads for clients

Short PDFs with the exact Ads Manager paths, free tools and word-for-word messages. Each one is free; we ask for a name, email and number.

  1. 01
    Meta account health checklist

    The 11 ways a client’s Meta account quietly goes wrong: what each looks like, where to look in Ads Manager, and the fix. 2 pages.

  2. 02
    Festive season cost planner for Meta ads

    Split a festive cost-per-lead rise into auction and your side, five settings to check before the peak, and the message to clients. 3 pages.

  3. 03
    Lead quality kit for Meta lead forms

    Instant Form settings most buyers never open, tracing junk leads to the ad and placement behind them, the 90-day rule, Conversion leads. 3 pages.

  4. 04
    Client reporting kit for Meta ads agencies

    Why Ads Manager, CRM and client report disagree, a ten-minute reconciliation, a one-page monthly report, change log and client messages. 3 pages.

  5. 05
    Freelancer’s first clients kit for Meta ads

    For freelancers: pick a niche, build a prospect list from Meta Ad Library and Google Maps, word-for-word outreach, pricing, onboarding. 3 pages.