- 01Meta account health checklist
The 11 ways a client’s Meta account quietly goes wrong: what each looks like, where to look in Ads Manager, and the fix. 2 pages.
- 02Festive season cost planner for Meta ads
Split a festive cost-per-lead rise into auction and your side, five settings to check before the peak, and the message to clients. 3 pages.
- 03Lead quality kit for Meta lead forms
Instant Form settings most buyers never open, tracing junk leads to the ad and placement behind them, the 90-day rule, Conversion leads. 3 pages.
- 04Client reporting kit for Meta ads agencies
Why Ads Manager, CRM and client report disagree, a ten-minute reconciliation, a one-page monthly report, change log and client messages. 3 pages.
- 05Freelancer’s first clients kit for Meta ads
For freelancers: pick a niche, build a prospect list from Meta Ad Library and Google Maps, word-for-word outreach, pricing, onboarding. 3 pages.