The 11 ways a client’s Meta account quietly goes wrong

1. 01
   Spending with no leads

   Budget is going out, the campaign is live, and the results column is zero.

2. 02
   Active but not delivering

   The campaign says Active and has spent nothing at all.

3. 03
   Poor lead quality

   Leads arrive in volume, and almost none of them are real.

4. 04
   Delivering outside the target area

   Spend is landing in places the brief never asked for.

5. 05
   Cost per lead above normal

   Leads still arrive, at a price this account does not usually pay.

6. 06
   Creative fatigue

   The same people are seeing the ad repeatedly and responding less.

7. 07
   Placement concentration

   One surface has quietly taken most of the budget.

8. 08
   Low click-through rate

   The ad is being shown and almost nobody is clicking it.

9. 09
   Suspiciously cheap leads

   Cost per lead has dropped far below normal and nobody has checked them.

10. 10
    Spend spreading beyond the brief

    Delivery is wider than the areas the campaign was briefed on.

11. 11
    A segment producing nothing

    One region, placement or age band has spent enough to expect results and has none.

One rule for all 11: compare each client against its own numbers, not an industry benchmark. How each one is detected.