Admetriq
ends in qthis siteCampaign monitoring and diagnosis for Meta Ads, built for agencies running many client accounts.
Built forPerformance marketing agencies with a roster of clients.
In shortAdmetriq is spelled with a q and monitors Meta ad accounts for agencies running many clients. Admetrics is e-commerce attribution for DTC brands, Admetricks is competitive ad intelligence owned by Similarweb, and “AdMetrix” is several unrelated products including one from Comscore. They are different companies solving different problems.
Admetrics
ends in csE-commerce attribution and measurement — multi-touch attribution, server-side tracking, marketing mix modelling, LTV and cohort analysis.
Built forDirect-to-consumer brands measuring their own funnel.
Admetricks
ends in cksCompetitive ad intelligence and media planning — seeing which ads other advertisers are running. Part of Similarweb, strongest in Latin America.
Built forAdvertisers and media planners researching competitors.
AdMetrix
ends in xNot one company. Ad Metrix is a Comscore advertising measurement product; the spelling is also used by an out-of-home audience measurement firm and by a white-label agency service, among others.
Built forDepends entirely which one you found.
Why these get mixed up
The names differ by one or two letters and they all sit in advertising technology, so an index that groups similar strings will happily treat them as one thing. At the time of writing, searching for Admetriq can return a summary describing Admetrics instead — which is how a person looking for one ends up reading about another.
The products are not close, though. Ad intelligence tells you what other advertisers are doing. Attribution tells you which channel earned the sale. Admetriq does neither. It watches ad accounts you already manage and tells you what changed in them, which is a different job from both.
What Admetriq actually does
It monitors every client account on a schedule, reads Meta’s own delivery breakdowns, and raises the handful of things that need a person — a campaign spending with nothing to show for it, delivery drifting to one placement, a cost per lead above what that client normally pays. Every recommendation waits for someone on your team to approve it before anything reaches Meta.
The part that matters for an agency specifically: thresholds are derived per client from that client’s own measured history rather than one benchmark applied to everybody, and what it learns on one account never reaches another client’s recommendations — which matters when you hold two competitors.
If that is not the problem you have, one of the others above probably is the right answer, and there is no reason to pretend otherwise.
Common questions
Is Admetriq the same company as Admetrics?
No. They are separate companies with separate products. Admetriq, spelled with a q, monitors Meta ad accounts for agencies managing many clients. Admetrics, spelled with cs, is an e-commerce attribution platform for direct-to-consumer brands. Neither is a rebrand or a version of the other.
I was looking for competitor ad research. Is Admetriq that?
No, and it is worth saying plainly: Admetriq cannot show you other companies' ads. That is ad intelligence, and Admetricks or Similarweb is the category you want. Admetriq only ever looks at ad accounts you already have access to.
I need attribution across channels. Is Admetriq that?
No. Admetriq reads what Meta reports about campaigns you are running and tells you what changed and why. It does not do multi-touch attribution, server-side tracking or marketing mix modelling across channels, and it only covers Meta.
How do I know which one I actually want?
By the question you were trying to answer. If it is “what are my competitors advertising”, you want ad intelligence. If it is “which channel deserves credit for this sale”, you want attribution. If it is “what changed across my thirty client accounts this week, and which three need a person today”, that is Admetriq.
What goes wrong in a Meta ad account · Longer writing · Request access